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The Scripps Media Trust Center is designed to help audiences of our news, sports and other media brands navigate the increasing complexity of understanding what’s real and what’s not. The emergence of artificial intelligence and the activities of bad actors can mean that legitimate media outlets and brands can be mimicked or misrepresented in ways that are not immediately obvious. When such an incident happens with a Scripps brand, we will use this site to explain what happened to our audiences. See below for a full list of Scripps’ local media and national networks brands.


Visit our brand pages for a complete list of Scripps’ local TV stations and national networks

The ability to trust news and information – and where it comes from – about events, our community and the world around us is essential to our democracy and our way of life. And with the proliferation of misinformation in the form of “deepfakes” (AI-manipulated videos), discerning the source of content has never been more critical to maintaining that trust. Scripps is committed to working with nonprofit organizations and leaders in technology to help shape an information ecosystem that prioritizes trust and transparency in information and where it comes from.

view Scripps’ journalism ethics guidelines

view Scripps’ artificial intelligence guidelines

Scripps’ Partner Organizations Include:

The News Literacy Project is a nonpartisan education nonprofit building a national movement to create a more news-literate America. NLP is the nation’s leading provider of news literacy education. They provide media literacy education tools for K-12 teachers to use in their classrooms, as well as resources and tips for the general public. Learn more, including how to sign up to get the latest examples of misinformation and weekly alerts from RumorGuard. Learn more.

The Google News Initiative works with publishers and journalists to fight misinformation, share resources and build a diverse and innovative news ecosystem. Learn more.

Scripps Trust Site Submission

Have a question about content you've seen on a Scripps platform? Submit it here and someone will get back to you shortly.