KANSAS CITY – April 24, 2008 — KSHB-TV, Kansas City’s NBC Action News Station, began broadcasting their local newscasts in high definition on Thursday, April 24. Kansas City viewers with high definition television sets will notice a sharper picture, with more vivid colors and enhanced audio. Even those viewers watching on traditional analog sets will notice a dramatic change in picture quality. The NBC Action Weather Plus team of meteorologists also launched a new state of the art high definition weather system which enables them to provide Kansas City’s most accurate forecast with clearer maps, radars and graphics. “The Kansas City news audience deserves the best. We are thrilled to provide them with not only great news and weather coverage, but also crystal clear high definition video that drastically improves the news viewing experience. NBC Action News viewers will see a clear difference,” stated Craig Allison, Vice President and General Manager for KSHB-TV and KMCI-TV. Every KSHB newscast will be broadcast in high definition, including NBC Action News Today from 5am-7am, NBC Action News Midday at 11am, NBC Action News at 5pm, NBC Action News at 6pm, NBC Action News at 10pm as well as all weekend newscasts. These newscasts, added to the station’s high-def syndicated line-up and NBC’s impressive number of HD programs, allow KSHB to broadcast up to 15 hours of high definition programming per day, clearly making NBC Action News Kansas City’s HD Leader. Channel allocation for KSHB’s digital signal varies by location, depending on the cable operator or satellite provider. But viewers who either own a high definition set or a digital converter box can watch KSHB-DT for free on digital channel 41.1. For more information on high definition or digital television, viewers can visit www.nbcactionnews.com/dtv.