TAG Certified Against Fraud Publisher Sourcing Disclosure
The E.W. Scripps Company (Scripps) is a participant in the Trustworthy Accountability Group (“TAG”) Certified Against Fraud Program (“Program”) and is “Certified Against Fraud.” This Program provides transparency to our advertisers by combatting and disclosing paid traffic in the digital advertising supply chain. The below disclosure is intended for buyers or prospective buyers of advertising on all Scripps National sites (“National Media”) including Newsy, Stitcher and Simplemost Media, and Scripps Local sites (“Local Media”).
In accordance with the TAG Publisher Sourcing Disclosure Requirements, the following are the percentages of paid traffic directed to all Scripps online properties, per quarter.
| Local Media | |
| 2018 Q2 | 1% |
| 2018 Q3 | 1% |
| 2018 Q4 | 0% |
| 2019 Q1 | 0% |
| National Media | |
| 2018 Q2 | 72% |
| 2018 Q3 | 64% |
| 2018 Q4 | 62% |
| 2019 Q1 | 70% |