CINCINNATI – Average viewership for the State Farm WNBA Friday Night Spotlight on ION in 2024 increased by 133% from 2023, and the network attracted 23.37 million unique viewers across games and wrap shows. The male audience (ages 25-54) grew 181%.
The E.W. Scripps Company (NASDAQ: SSP) and the Women’s National Basketball Association (WNBA) completed the second year of a multi-year agreement to televise weekly double-headers in primetime on Fridays during the regular season on ION, a national sports and entertainment broadcast network that reaches every U.S. TV household over-the-air and on all major pay TV and connected TV services.
ION broadcast a WNBA-high 43 regular-season games and a league-high 67 hours of WNBA regular-season content, and this year added a studio show that aired before, in-between and sometimes after games. Scripps Sports also unveiled a new studio designed and built, in part, specifically for ION on WNBA studio shows.
Highlights of “WNBA Friday Night Spotlight on ION” Season 2:
“This season was a big step forward for the WNBA and its players in terms of exposure both in arenas and on television,” said Brian Lawlor, Scripps Sports president. “It was so fun to watch the momentum build throughout the season. Scripps is thrilled to have played a part in that.”
“We are incredibly pleased with the success of our partnership with Scripps Sports, which has played a pivotal role in amplifying the reach and visibility of the WNBA season,” said WNBA Commissioner Cathy Engelbert. “Through this partnership, we’ve been able to showcase great basketball with a broader audience, deepening the connection between the league, the players and our growing fanbase while delivering record-breaking viewership numbers.”
Sources for data: Nielsen L+SD national panel one-minute qualifier for reach, average program performance 05/14/2024-09/13/2024; FAST – Roku, Samsung TV+, LG, Vizio, Xumo, Plex, Amazon Fire Channels, Pluto, CW and Tablo.
Media contacts: Scripps – Michael Perry, (513) 259-4718, [email protected]
WNBA contact: – Ron Howard, (201) 293-1068, [email protected]
Scripps Sports serves professional and college sports leagues, conferences and teams with local market depth and national broadcast reach. Scripps Sports currently has partnerships with the Women’s National Basketball Association (WNBA), the National Women’s Soccer League (NWSL), the National Hockey League’s (NHL) 2024 Stanley Cup champion Florida Panthers, the 2023 Stanley Cup champion Vegas Golden Knights, the new Utah Hockey Club and the NCAA’s Big Sky Conference. Scripps Sports is a division of The E.W. Scripps Company (NASDAQ: SSP), a Fortune 1000 American media company.
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