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Scripps taps veteran media sales executive Brian Norris as new chief revenue officer

Aug. 7, 2023 By Michael Perry

CINCINNATI – The E.W. Scripps Company (NASDAQ: SSP) has hired Brian Norris – a seasoned media industry leader with 25 years of experience driving television revenue and developing multiplatform advertising sales strategies – to serve as its new chief revenue officer, effective Aug. 28.

Norris comes to Scripps from NBCUniversal, where he served as senior vice president of its recently launched SMB growth division. In this role, he led the sales team responsible for leveraging NBCUniversal’s suite of premium content and advanced advertising capabilities to assist small and medium-sized businesses scale beyond social media. Prior to that, Norris built NBCUniversal’s first business development and sales team dedicated to the direct-to-consumer and mid-market category as senior vice president of direct-to-scale and commerce partnerships.

Brian Norris

Before joining NBCUniversal, Norris led media sales for DISH Network and Sling TV. He joined DISH in 2008 to help launch DISH Media Sales’ flagship office in New York. Earlier in his career, he held sales roles with Viacom and Lifetime Entertainment Services.

“Brian has a depth of experience driving revenue through linear, addressable and digital media,” said Lisa Knutson, Scripps’ chief operating officer. “His understanding of advanced advertising models and performance media, combined with his commitment to developing high-performing and diverse teams, makes him an ideal leader to advance Scripps’ revenue strategy as it continues to expand its share of advertising revenue in the local, national and CTV marketplaces.”

In addition to his tenured footprint in the media industry, Norris also serves as an adjunct professor at Fordham University’s Gabelli School of Business in New York and is on the Dean’s Advisory Council for The College of Fine Arts and Communication at Towson University.

“Scripps has a long history of entrepreneurship and evolving to meet the needs of media consumers,” said Norris. “I am energized to join this team and passionate about continuing to challenge the status quo across the media landscape and taking advantage of industry disruption to better serve our advertisers and the consumers they engage across Scripps’ strong portfolio of media brands and advertising platforms.”

He currently serves as vice chairman of the board of the International Radio and Television Society (IRTS) Foundation – a New York-based nonprofit dedicated to building future leaders and increasing diversity in the media industry. He was inducted into the IRTS Foundation’s Hall of Mentorship in 2022. Additionally, Norris volunteers his time as an advisory board member for the nonprofit GuiDANCE Autism.

Norris holds a bachelor’s degree in science from Towson University in Towson, Maryland, and an Executive Master of Business Administration from Brown University in Providence, Rhode Island, and IE Business School in Madrid, Spain. He will be based in New York.

Media contact: Michael Perry, (513) 259-4718, [email protected]

About Scripps
The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating a better-informed world. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of 61 stations in 41 markets. The Scripps Networks reach nearly every American through the national news outlets Court TV and Scripps News and popular entertainment brands ION, Bounce, Defy TV, Grit, ION Mystery and Laff. Scripps is the nation’s largest holder of broadcast spectrum. Scripps runs an award-winning investigative reporting newsroom in Washington, D.C., and is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps has held for decades to the motto, “Give light and the people will find their own way.”