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Scripps takes the stage at NAB Show to share insights on its multiplatform strategy

April 3, 2018 By Kari Wethington

CINCINNATI – Leaders from The E.W. Scripps Company (NYSE: SSP) will discuss company vision and perspectives on the media industry in multiple sessions at the NAB Show next week.

Scripps President and CEO Adam Symson, who will take part in two panel discussions, said Scripps’ focus is on creating value by seizing the opportunities presented by the evolving habits of media consumers, across every platform.

“Scripps views the media landscape through the lens of the consumer,” said Symson. “Our audiences seek out our news and information brands through expanding platforms, and our advertisers seek to engage with those audiences in meaningful ways in this multiplatform ecosystem. At the heart of our strategy is the relationship between the consumer and the content itself – an idea that Scripps leaders will be exploring next week.”

The 2018 National Association of Broadcasters convention brings together the world’s most celebrated media, entertainment and technology authorities April 7-12 in Las Vegas.

Scripps presentations at NAB Show include:

Sunday, April 8

• Local Media President Brian Lawlor will join executives from Gray Television and Sinclair Broadcast Group at 4:20 p.m. Sunday, April 8, to discuss the near-term outlook of broadcasting as part of the half-day Devoncroft Executive Summit at The Wynn Las Vegas. (Note: Tickets for this event are separate from NAB registration.)

Monday, April 9

• Symson will join executives from Capitol Broadcasting Company, Raycom Media and ABC Owned Television Stations Group for the DFXtra: Digital Leaders Take Charge – President and CEO Panel on Monday, April 9, at 10:40 a.m. in North Hall Meeting Rooms – N262-N264.

• From next-generation news network Newsy, CEO Blake Sabatinelli and Vice President of News and Programming Christina Hartman will co-present Beyond OTT: Building a Multiplatform Strategy on Monday, April 9, at 5:15 p.m. at Destination NXT SU11416DN.

• Candace Anderson, vice president of human resources for Local Media, joins the Accelerating Growth Through Transformative Talent Changes panel, part of the Women’s Room at NAB, organized by the Alliance for Women in Media. The session takes place beginning at 7:45 a.m. Monday, April 9, at the Westgate Hotel. (Note: Tickets for this event are separate from NAB registration.)

Tuesday, April 10

• Symson will give a short presentation and moderate a discussion with industry thought leaders during the Navigating the Fragmented Media Marketplace – The Ecosystem of the Future session on Tuesday, April 10, at 1:35 p.m. in the North Hall Meeting Rooms – N260. Panelists include experts from Google, OWN: Oprah Winfrey Network, Videa and SpotX.

• Eric Svenson, vice president of marketing at Newsy, will join a panel with leaders from Roku and CBS Entertainment Digital for Digital Players: The New Rules of Building Audiences on Tuesday, April 10, at 3:10 p.m. in North Hall Meeting Rooms – N262-N264.

• Sabatinelli also will join leaders from Nielsen, Associated Press and IBM Watson Media for Big Data and Big Brother: News, Privacy and Piracy on Tuesday, April 10, at 11 a.m. at Destination NXT N5306DN.

Wednesday, April 11

• Lex Friedman, chief revenue officer for podcast industry leader Midroll Media, will be a panelist for This Year in Podcasting on Wednesday, April 11, at 9 a.m. in the North Hall Meeting Rooms – N262-N264. Joining Friedman will be leaders from Panoply, Amplifi Media, Triton Digital and Libsyn.

Visit for information on credentials needed to attend the sessions.

About Scripps
The E.W. Scripps Company (NYSE: SSP) serves audiences and businesses through a growing portfolio of local and national media brands. With 33 television stations, Scripps is one of the nation’s largest independent TV station owners. Scripps runs an expanding collection of national journalism and content businesses, including Newsy, the next-generation national news network; podcast industry leader Midroll Media; and fast-growing national broadcast networks Bounce, Grit, Escape and Laff. Scripps produces original programming including “Pickler & Ben,” runs an award-winning investigative reporting newsroom in Washington, D.C., and is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps has held for decades to the motto, “Give light and the people will find their own way.”

Media contacts:
Kari Wethington, The E.W. Scripps Company, 513-977-3763,