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Kerry Oslund

Kerry Oslund

Vice President, Strategy and Business Development Kerry Oslund

Kerry Oslund, 59, is vice president of strategy and business development.

Kerry is responsible for advancing the company’s ATSC 3.0 strategy and other business development efforts.

Prior to his post at Scripps, Kerry was vice president of strategy and business development at Tribune, where he helped the company align business strategies with emerging ATSC 3.0 television standards. He also spearheaded major next-generation television advertising initiatives including dynamic ad insertion and real-time TV analytics and helped Tribune launch a successful podcast network.

From 2009-2016, Kerry worked for Schurz Communications as senior vice president of publishing and digital, where he oversaw daily operations of TV, radio, print and cable businesses and led M&A strategy.

Kerry has held industry leadership roles at Gannett Broadcasting (now TEGNA), Lee Enterprises, Walt Disney Company, KCAL-TV and USA Today.

A six-time regional Emmy winner, Kerry also is a past director for Pearl TV and a founder of the TV Interface Practices (TIP) Initiative.

Kerry holds a degree in broadcast journalism and statistics from Arizona State University. In 2015, his alma matter awarded him a Knight-Cronkite Innovation grant for his work on mobile proximity triggering technologies and associated business models. Broadcasting & Cable Magazine honored Kerry with its Technology Leadership Award in 2014 and its list of “Next Wave of Leaders” in 2013.

Kerry lives with his wife in Cincinnati.