Midroll announces new partnerships and programming lineup
Thu, September 07, 2017 by Kari Wethington
NEW YORK CITY – Leading podcast company Midroll Media announced new partnerships with the NFL and Vox Media, along with its fall lineup of new podcasts, at its IAB Podcast Upfront presentation in New York City.
Expanding its footprint in sports podcasting, Midroll is partnering with the NFL to represent advertising sales for its existing League podcasts, including popular shows like “Around the NFL,” “Move the Sticks,” “The Dave Dameshek Football Program” and “Fantasy Live.” The deal also includes the development of new shows, beginning with the “Game Theory and Money” podcast, featuring Cynthia Frelund and Matt “Money” Smith, which launched today. NFL teams also have the opportunity to partner with Midroll on their club podcasts. The NFL joins Midroll’s growing roster of sports content, which also includes shows from Bill Simmons’ The Ringer network.
Vox Media has tapped Midroll and its Stitcher content development team to help launch its first daily news podcast. Midroll is providing creative consultation and is the exclusive advertising partner for the show, which is set to launch in early 2018.
Midroll has signed hit true-crime podcast “My Favorite Murder.” In each episode, hosts Karen Kilgariff and Georgia Hardstark share their favorite tales of murder, consistently attracting an impressive 1 million listeners per episode. Kilgariff and Hardstark plan to grow the show’s brand through spin-off series and, eventually, a fully-fledged network inspired by the show. “My Favorite Murder” joins from Feral Audio, which helped grow the podcast into a successful brand and collaborated on its transition to Midroll. The show is represented by United Talent Agency.
“With our ability to serve every part of the podcast community — from creators to advertisers to listeners — Midroll is positioned to help bring the world’s best shows to light across a wide spectrum of genres,” said Erik Diehn, CEO of Midroll Media. “We believe all listeners deserve excellent programming, and we’re committed to increasing the diversity of shows and audiences, another important way we help advertisers reach engaged podcast fans.”
Other shows launching this fall include:
“Heaven’s Gate,” hosted by Glynn Washington of “Snap Judgment,” is a Stitcher 10-part series that will take a new, unconventional look at our nation's largest mass suicide. It will explore the original underpinnings of the cult as well as the lives of its founders and members, taking a deep dive into how its promise turned to such tragedy. Executive producers for the series include the production team behind Stitcher’s popular true-crime series “Stranglers” and Pineapple Media, the executive producers of “Missing Richard Simmons.”
Two stars of improv comedy — Emmy-nominated actress and comedian Lauren Lapkus and actor and writer Jon Gabrus — are launching the new podcast “Raised by Television” on Earwolf. Well known in the industry for their own podcasts (“With Special Guest Lauren Lapkus,” “High and Mighty”) and appearances on top comedy podcast “Comedy Bang! Bang!”, the hilarious duo will revel in the TV shows of the ’80s and ’90s with a side of nostalgia and humor.
Cristen Conger and Caroline Ervin, formerly of “Stuff Mom Never Told You,” are back together for “Unladylike,” a weekly show that investigates and crowdsources women-centric topics. Conger and Ervin are journalistically trained, research-addicted feminists who are best known for launching iTunes’ first educational women’s podcast, which ultimately earned 1 million monthly podcast streams.
In “Dr. Gameshow,” hosts Jo Firestone and Manolo Moreno play original game shows with their comedian friends and via listener call-ins. Listeners will be entertained as Firestone and Moreno struggle through outrageous games submitted by people all over the world, from New Jersey to Pakistan. This cult-favorite radio show is now on Earwolf.