Literacy campaign 2016
Scripps community gives the gift of literacy with 40,000 books
At Frank West Elementary in Bakersfield, California, students in grades pre-K through second grade enjoyed a big surprise on this National Reading Day. In celebration of the occasion, students appreciated story time with journalists from KERO, the Scripps ABC affiliate in Bakersfield, they met Clifford the Big Red Dog, and received a free book to begin creating their own home library.
It’s also an important day for Scripps Howard Foundation as it is the culmination of months of work to coordinate, launch and execute a literacy campaign with employees of The E.W. Scripps Company.
Employees at each of the company’s television and radio stations around the country pledged money to buy books for children in need. Each station chose a local nonprofit working with children and families to distribute the books.
The “If You Give a Child a Book...” campaign raised donations from employees and matching dollars from members of the Scripps family and a friend of the Foundation for a grand total of nearly $143,000. Every dollar will go directly for the purchase of books for children in need. The employees are sending the message to thousands of children experiencing poverty that reading can empower them to dream big and achieve their full potential.
“We are overwhelmed by the generosity we have witnessed with this campaign,” said Liz Carter, president and CEO of Scripps Howard Foundation. “Now thousands of books will go out from our employees across the country and into the hands of children. This campaign is helping to make the Scripps vision of creating a better informed world accessible to even the most disadvantaged children in our communities.”
In Cleveland, WEWS Channel 5 donated 3,000-plus books to the Barbershop Literacy Project. Channel 5 and Scripps Howard Foundation also surprised Claudette Cole, founder, with an additional $10,000 grant.
In Bakersfield, 23ABC journalists will read to students at several area schools, and the station will donate books to Kern Literacy Council to improve the local literacy level.
In Indianapolis, WRTV6 is continuing its support of School on Wheels. The organization is powered by volunteers who tutor children experiencing homelessness
In Phoenix, KNXV ABC15 is continuing its commitment to Arizona’s 19,000 children in foster care by partnering with Arizona’s Children Association to give books to children entering foster care.
In Tucson, Arizona, the Scripps TV and radio stations are teaming up with Literacy Connects to provide books for people of all ages.
In Baltimore, WMAR-ABC2News is working with the Maryland Book Bank, which sends out a mobile library for children to select up to five books to keep. ABC2 Works For You is committed to ensuring children are proficient readers by third graders. They’re teaming up with the Maryland Book Bank to bring books to kids.
- In Springfield, Missouri, Scripps radio stations are supporting Ozarks Literacy Council and on-air talent will read to children and deliver 250 books.
“At Scholastic, we know providing children with access to books helps open a world of greater opportunities for them, by working with organizations like Scripps Howard Foundation, we are able to ensure more children experience the power and joy of reading, not just today but every day.” said Alan Boyko, president of Scholastic Book Fairs.
Scripps Howard Foundation also awarded literacy grants worth $10,000 each to five partner organizations in Scripps markets selected through a competitive application process. These grants were made possible by another generous gift from a member of the Scripps family.